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Unique Selling Proposition - Your Competitive Advantage! Marketing Articles | January 5, 2005
To capture a larger market share and be viable Hunter Renfrow Jersey , sustainable and profitable, you absolutely need to differentiate or distinguish your business, products andor services from your competitors. In other...


To capture a larger market share and be viable, sustainable and profitable Foster Moreau Jersey , you absolutely need to differentiate or distinguish your business, products andor services from your competitors.

In other words, you need to make your business special in the eyes of your customers andor prospects.

You can do this by creating what's called an Unique Selling Propostion or USP and then effectively convey that USP to your target market via your marketing efforts and business performance.