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Why Floor Plans Matter For Trade Show Exhibits Marketing Articles | June 21 Carlton Davis Jersey , 2011
There are many ways to attract potential clients to trade show displays, but without considering the event's floor plan, your trade show exhibits may not get the traffic you want. Learn how to set up trade show booths more effectively according to the convention's floor plan.

One thing that business owners and marketers may forget to consider when planning for their next industry convention or expo is the floor plan of the event. The floor plan of an event can have a tremendous impact on the way you design and layout your trade show displays. Visitor traffic patterns, corner or inside trade show booths, and nearby amenities should all be taken under consideration and used to plan a more effective exhibit for your company.
Choose The Best Location For Trade Show Displays
Trade show exhibits are a lot like traditional commercial real estate. It is all about location M.J. Stewart Jersey , location, location, and you want to set up a booth in the best spot possible. High traffic areas near the entrance and trade show booths set up on the ends of aisles are easier to see from a number of different positions within an exhibit hall. When you register for an event, make sure you analyze the floor plan first and choose the best location that is within your budget. More visible locations and bigger spaces will come at a premium, so you will have to pay more to get them. You might also have to register very early to have a better selection of spaces to choose from. If you can't afford the best spot in the house Ronald Jones II Jersey , don't worry. There are still other ways you can grab the attention of visitors.
Stay Away From The Competition
If you can, ask to see the layout with registered vendors already included. This way, you can plan to have some distance between your trade show displays and the displays of your direct competitors. There is always room for competition in the marketplace, but generally speaking, companies can have negative experiences when their competitive businesses are too close together on the convention floor.
Look For Trade Show Booths With Amenities
At most conventions Vita Vea Jersey , you will have the option to purchase booth space with and without electricity and other amenities. You can also select larger or smaller spaces depending on your display needs. The options will vary considerably depending on the overall size of the convention and the setup of the convention hall itself. It can be a good idea to spend a little extra for a booth space that offers additional outlets and is located in a very well-lit portion of the hall. It will make you more visible to attendees and make setup and breakdown of your exhibits much easier. Do not pick spaces in the back corners or away from normal foot patterns unless you simply have no other additional alternative from which to choose.
Be Seen First
One thing you can do to beat your competition is register early and find a booth space close to the entrance. Not only will you be easier to see, but you will be seen before your competition. If your people are great and your booth is designed well, you can reach out and secure new business before your competition.
There are a lot of things to consider when planning the perfect trade show exhibits. Don't forget that your knowledge of the floor plan can help you get the best location in the room.
Article Tags: Trade Show Exhibits, Trade Show Booths, Trade Show Lavonte David Jersey , Show Exhibits, Floor Plan, Show Booths, Best Location, Booth Space


Cashing in on Cyberspace Internet Articles | May 3 Gerald McCoy Jersey , 2005

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