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With advent of social media creating buzz and hype anything and everything is so easy now. The news travels as fast as the fire in the forest. The Internet and the social networks have made the world a much smaller place. Social media is an endless space there will always be someone or the other who would be talking something of your interest and it could be positive as well as negative. This gives you an opportunity to raise your brand awareness and talk about your products. Even this is a form of marketing known as viral marketing. Though there is no doubt that there is no better a tool than email marketing when you want effectiveness and result but there is also no denying the fact that social media is what give you the buzz. So why not use them both simultaneously to increase your visibility and gather all the attention you can to promote your products and services.


Viral marketing campaigns can quickly and effectively create a top of mind awareness about your brand bringing in more and more attention. A recent example of this is the ALS Ice Bucket Challenge that travelled across the world in no time, thanks to the social media sharing and you could see someone posting or tweeting about it every day. The more are your social sharing statistics the more is your visibility on the web. So here are a few ways of integrating social media in your email campaigns:


1: Include Social Icons in Emails


This is the most prevalent and obvious and of course the most important to include social icons in your email campaigns. All you need to do is provide that little blue button which says 鈥淔ind us on Facebook鈥? or even LinkedIn or Twitter on your newsletter. It enables the customer to directly access your social media page. This simply means engaging with your customers and not being persuasive. A user likes your Facebook or other social media page adidas supercolor superstar norge , it automatically become visible and subscriber list management accessible to all the number of his friends.


2: Ask Email Subscribers to Share and Connect


Including social icons is not enough until people are clicking on it. So you can always ask them to also, not all know what action you want them to take when they see them in an email. eap Jerseys[/url]