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The rise of digital and mobile has completely shifted the online reputation management landscape. With the proliferation of social media and online review sites Cheap Hats , the consumer voice is amplified more than ever before. It is important for businesses to invest in reputation monitoring and customer service because one bad review, whether you鈥檙e a national or local brand, can have a significant ripple effect on consumer perception.
Online reputation management is the process of influencing a company or an individual鈥檚 reputation by controlling both positive and negative information found online. It includes improving a business鈥?online perception by suppressing or eliminating negative comments 鈥?whether it be an online review on sites like Yelp, Google, or SiteJabber, or on social media sites like Twitter or Facebook.
With 81% of shoppers conducting online research before heading to a store Cheap Hoodies , it鈥檚 clear that consumers are going online to vet local businesses before making a purchase decision. On top of this, the majority of shoppers now have their smartphones on them at all times and research indicates that 46% of all shopping journeys contain a mobile search. Businesses that lack online reputation management are at risk of losing business to competitors who monitor and manage what is being said about them online.
Online reviews, especially positive ones, can also help your business with local SEO. These reviews can help increase your business鈥檚 local rankings on search engines and help your business show up higher in the search results. By extension, positive reviews leading to high search result ranking increases the number of clicks your business will get, which will ultimately lead to more foot traffic.
Worldwide Cheap Shirts , $500 billion is spent per year on marketing, but only $9 billion is spent on customer service. This large gap exists even though just a 5% increase in customer retention can increase profits 25-90%. Customer retention and advocacy begins with online reputation management and responding to everything that is being said about your business online. According to marketing and customer service expert, Jay Baer, one-third of customer complaints are never answered and most of these take place online. 鈥淣o answer is in fact, an answer,鈥?says Jay Cheap Jerseys , 鈥渋t鈥檚 answer that says we don鈥檛 care about you or your feedback at all.鈥?Knowing this, it鈥檚 important for companies to be privy to what is being said about them online and to be sure to respond to each and every review or message so that their reputation remains intact.
Building a positive online reputation may sound like a lot of work, but every business should concentrate on a few impactful things to start:
鈥?Claim and manage your local listings, as well as profiles on review sites and social media.
鈥?Start monitoring your online reputation by looking at review sites and social media.
鈥?Reply to all reviews (both positive and negative) as well as complaints and questions on social media.
鈥?Ask your loyal customers to leave positive reviews for your business on sites like Google, Yelp, and Facebook.
鈥?Collect positive reviews and post them to high traffic sites.
If you aren鈥檛 managing your business listings while monitoring and managing what is being said about your brand online Wholesale NBA Hats , you are at great risk of suffering the negative effects of a bad online reputation. Lack of exposure, negative reviews, and conflicting or old business name, address and phone number information online hurt your business.

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The Squeaky Wheel Gets Its Local and Global Clients Business Articles | April 17, 2008
Are you a squeaky wheel? Mostly every culture around the world has heard of the expression "the squeaky wheel gets the oil." The wheel is saying, "Hey, do I have your attention?" This article is about learning how to squeak, or in other words how to SPEAK so that your communication persuades your clients to listen and take action. Read on and enjoy!


You've been squeaking - I mean trying to get your way - ever since you were a baby. A matter of fact Wholesale NBA Shirts , before you read any further, why not pull out a chubby picture of yourself just to have a good laugh. Or, get a good image in your mind of your baby picture. You got the picture? Would you just look at that baby smile. Now, your method of persuasion when you were a baby was crying really, really loud hoping to get someone's attention. Well, it worked.


As I watch my daughter grow up Wholesale NBA Jerseys , she mixes in a temper tantrum to get our attention. And, much of the time it still works. The point here is that your growing up experiences have a lot to do with the way you persuade others to purchase your product or services. And, so does your communication.


Since I'm qualified to speak about generational cultures, I want to point out that our persuasion skills are really a product of our habitual ways of thinking that have been passed down from generation to generation. I mimic mom, and she imitated her mother before her. And I taught my daughter how to speak, much like my teachers taught me. I make conscious vocal changes Wholesale Hats , but I often find myself thinking, "YIKES! I sound like my mom". When it comes to trying to get our way, though our persuasion techniques are very similar to those of our ancestors, the world around those we communicate with has changed dramatically.


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