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How does attraction marketing work? Is it important? ECommerce Articles | January 26, 2009 Internet marketing relies greatly on attraction marketing. Attracting like minded people who will join your program or purchase your product.
Ever changing, attraction marketing has taken a more important role in ones internet marketing program. Keeping your program ahead of your competition is a challenge but attraction marketing tactics help develop a client following for longer periods of time.
Attraction marketing has become just that new trend phrase for an old idea and has re-emerged as the "hot" strategy for selling online. Attraction marketing includes a couple different processes.
The first process is pre-selling and how you do it right?
The simplest example of pre-selling is: The phone book yellow pages. I can hear you saying Cameron Wake Dolphins Jersey , "WHAT?" But it is true. I bet right now you have your copy on a shelf or stuffed in a desk drawer. You probably never flip through it just to read the ads... but when you need it - you pull it off the shelf and look for that specific product, company or service you need. Right? Thought so.
Please realize that the phone book yellow pages did not sell you anything. You as a customer initiated the sale yourself. This just happens to be the very first part of attraction marketing ~ the customer initiates the sale. Another example would be an auto parts store. Simply put they sell auto parts but many also do auto repairs so while the customer is shopping for parts he is also shown that auto repairs are available too. So the customer has the ability to ask questions he might have concerning a needed repair. By doing this the customer is attracted to the store. Your specific area is auto parts, information is given for free, and the customer begins to show loyalty to the auto parts store. In the end this is called attraction marketing. The auto parts store does not need to do cold calls Reshad Jones Dolphins Jersey , send out fliers, or hold a special sale... the customers are simply attracted to them.
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